Rajneesh Srivastava
Rajneesh Srivastava
Founder · Pragmatic Step · Project Growth Partner
IIM Ahmedabad Emory University MBA Marketing 20+ Years
Your Co-Pilot in Project Growth

Built in the field.
Proven over two decades.

Twenty years inside building materials — Saint-Gobain Gyproc, Kingspan, Hettich, USG Boral, Belgotex — building project pipelines from zero, winning architect endorsement, managing PMCs, developing contractor loyalty, converting specification into revenue, securing approved vendor positions, and defending specifications through stakeholder alignment at national scale.

20+
Years in Building
Material Industry
5
MNC Organisations
across 3 Continents
6+
Product Categories
Specification-Led
PAN
India Coverage
from NCR Base
See Full Career
The Story Behind Pragmatic Step

Not studied.
Built.

The building material industry had no shortage of technical expertise, architect relationships, or experienced project sales teams.

What it lacked was a structured system connecting early project intelligence, specification influence, stakeholder alignment, and commercial conversion into one repeatable growth engine.

Pragmatic Step was built to create that system — inside the organisation, not outside it.

What This Journey Produced
Deep Stakeholder Intelligence
Two decades of reading what architects, PMCs, contractors, and developers actually want — and how to give it to them in the language that earns trust.
Category-Spanning Experience
Every Major Category
Flooring, ceiling & partition systems, insulated facade panels, gypsum plasterboard, hardware fittings — the specification dynamics of each, understood from the inside.
MNC Systems & Discipline
Built to Last, Not to Impress
Five MNCs taught rigorous pipeline management, CRM discipline, cross-functional collaboration, and the commercial frameworks that separate structured teams from reactive ones.
National Scale Execution
Pan India. Every Market Cycle.
Led specification and project sales teams across North India and Pan India — through multiple real estate cycles, economic shifts, and evolving buying dynamics.

The stakeholder universe,
mapped and mastered

Twenty years across these four stakeholder groups has produced an understanding of not just what they decide — but why, when, and how. What language opens the door. What behaviour builds trust. What technical depth earns the endorsement. This is the intelligence that every Pragmatic Step program transfers to your team.

🏛
Stakeholder 01
Architects & Designers
Built networks of top-tier architects and designers across North India and nationally. Delivered Lunch & Learns, in-house presentations, CPD sessions, and knowledge seminars that earned technical credibility and drove product specification at the design stage.
📋
Stakeholder 02
PMCs & Consultants
Sustained engagement with Project Management Consultants across large commercial, institutional, and government projects. Understanding how PMCs approve, shortlist, and specify — and how to become the default recommendation for your category.
🏗
Stakeholder 03
Contractors & Applicators
Strategic relationships with facade, civil, and interior contractors as implementation partners. Understanding how to motivate contractors to champion your products — and how to prevent specification substitution at the tender and execution stage.
🏢
Stakeholder 04
Clients, Builders & Developers
End-client engagement across corporate, government, hospitality, and residential developers. Managing key accounts at builder and developer level — formulating long-term engagement strategies focused on retention, upselling, and portfolio expansion.
A Career in Building Material

20 Years. Five MNCs.
One Consistent Thread.

2026 – Present
Pragmatic Step
Founder · Project Growth Partner
Launched to bring 20+ years of field-built project sales, specification and business development expertise to building material companies across India. Designing and delivering Growth programs — from one-day Project Growth Blueprint Days to embedded Project Growth Partner engagements. No generic theory. All practical. All applied.
Founded
2020 – 2025
Belgotex India Pvt. Ltd.
National Sales Manager – Projects
Led Pan India strategy for specification, sales, revenue, and growth for a Belgium MNC with 40+ years global legacy in flooring. Built and mentored national teams of Regional Managers. Developed architect, designer, and PMC networks for early-stage product specifications. Built partnerships with Design & Build firms and managed co-working & office space expansions nationally.
Belgium MNC · Flooring
2013 – 2020
USG Boral Building Products India
Manager – Specifications, North India
Achieved specification targets and project sales across North India. Built strong architect and designer relationships. Developed specification pipeline across IT/ITES, commercial, corporate, high-end residential, hospitality, healthcare, and retail verticals. Managed full project sales cycle and deployed Salesforce CRM for opportunity mapping and pipeline discipline.
US-Australia JV · Ceiling & Partition Systems
2012 – 2013
Hettich India Pvt. Ltd.
Regional Manager – Eastern & Central UP
Oversaw revenue growth achieving ₹22 Cr annual sales. Managed and expanded dealer-distributor network and OEM partnerships. Led a team of 12 including sales personnel and designers. Strengthened engagement with architects, builders, and institutional clients.
German MNC · Furniture Hardware & Fittings
2008 – 2011
Kingspan India Pvt. Ltd.
Sales Manager – North India
Achieved sales, revenue, profit, and growth targets across North India for insulated roof, wall, and facade systems. Built architect and designer networks for consistent product specification. Established relationships with key government bodies including DDA, CPWD, DIAL, AAI, and EIL.
European MNC · Insulated Facade & Roof Systems
2005 – 2008
Saint-Gobain Gyproc
Sales Executive – Delhi NCR
Handled sales across South Delhi, Ghaziabad, Noida, and Greater Noida. Secured specifications through architects, PMCs, builders, and turnkey contractors. Led all specification and sales activities for Commonwealth Games (CWG) 2010 stadiums. Conducted in-house sessions with architects, designers, and government offices.
Fortune 500 French MNC · Gypsum Plasterboard
Start with a Conversation

Twenty years of field intelligence,
available to your team

One hour. No pitch. No obligation. A direct conversation about where your specification capability stands — and what a structured growth partnership could look like.

Book Discovery Call