Rajneesh Srivastava
Rajneesh Srivastava
Founder · Pragmatic Step · Specification Growth Partner
IIM Ahmedabad Emory University MBA Marketing 20+ Years
Your Co-Pilot in Specification Growth

Built in the field.
Proven over two decades.

Twenty years inside building material — not consulting from the outside, but doing it from the inside. Building specification pipelines, winning architect endorsements, managing PMC relationships, and converting design-stage presence into revenue at national scale, across five multinational organisations and every major building material category.

20+
Years in Building
Material Industry
5
MNC Organisations
across 3 Continents
6+
Product Categories
Specification-Led
PAN
India Coverage
from NCR Base
See Full Career
The Story Behind Pragmatic Step

Not studied.
Built.

Pragmatic Step was not born in a classroom or a consulting firm. It was built across 20 years of real commercial pressure — winning architect endorsements in competitive markets, defending specifications against substitution at tender, building national sales teams that understood the difference between hunting and farming.

From the ground floor as a Sales Executive at Saint-Gobain Gyproc in 2005 — managing South Delhi, Noida, and Ghaziabad, leading specification efforts for Commonwealth Games stadiums — to National Sales Manager at Belgotex India, leading Pan India strategy for a Belgium MNC.

Every stage of that journey produced a lesson. Every lesson is now part of the program.

“I have sat in every seat in this room — junior salesperson, regional manager, national leader. I know what the problem looks like from every angle. That is what Pragmatic Step delivers.”
— Rajneesh Srivastava, Founder
What This Journey Produced
Deep Stakeholder Intelligence
Two decades of reading what architects, PMCs, contractors, and developers actually want — and how to give it to them in the language that earns trust.
Category-Spanning Experience
Every Major Category
Flooring, ceiling & partition systems, insulated facade panels, gypsum plasterboard, hardware fittings — the specification dynamics of each, understood from the inside.
MNC Systems & Discipline
Built to Last, Not to Impress
Five MNCs taught rigorous pipeline management, CRM discipline, cross-functional collaboration, and the commercial frameworks that separate structured teams from reactive ones.
National Scale Execution
Pan India. Every Market Cycle.
Led specification and project sales teams across North India and Pan India — through multiple real estate cycles, economic shifts, and evolving buying dynamics.
A Career in Building Material

20 Years. Five MNCs.
One Consistent Thread.

2026 – Present
Pragmatic Step
Founder · Specification Growth Partner
Launched to bring 20+ years of field-built specification expertise to building material brands across India. Designing and delivering bespoke specification growth programs — from one-day Blueprints to embedded Growth Partner associations. No generic theory. All practical. All applied.
Founded
2020 – 2025
Belgotex India Pvt. Ltd.
National Sales Manager – Projects
Led Pan India strategy for specification, sales, revenue, and growth for a Belgium MNC with 40+ years global legacy in flooring. Built and mentored national teams of Regional Managers. Developed architect, designer, and PMC networks for early-stage product specifications. Built partnerships with Design & Build firms and managed co-working & office space expansions nationally.
Belgium MNC · Flooring
2013 – 2020
USG Boral Building Products India
Manager – Specifications, North India
Achieved specification targets and project sales across North India. Built strong architect and designer relationships. Developed specification pipeline across IT/ITES, commercial, corporate, high-end residential, hospitality, healthcare, and retail verticals. Managed full project sales cycle and deployed Salesforce CRM for opportunity mapping and pipeline discipline.
US-Australia JV · Ceiling & Partition Systems
2012 – 2013
Hettich India Pvt. Ltd.
Regional Manager – Eastern & Central UP
Oversaw revenue growth achieving ₹22 Cr annual sales. Managed and expanded dealer-distributor network and OEM partnerships. Led a team of 12 including sales personnel and designers. Strengthened engagement with architects, builders, and institutional clients.
German MNC · Furniture Hardware & Fittings
2008 – 2011
Kingspan India Pvt. Ltd.
Sales Manager – North India
Achieved sales, revenue, profit, and growth targets across North India for insulated roof, wall, and facade systems. Built architect and designer networks for consistent product specification. Established relationships with key government bodies including DDA, CPWD, DIAL, AAI, and EIL.
European MNC · Insulated Facade & Roof Systems
2005 – 2008
Saint-Gobain Gyproc
Sales Executive – Delhi NCR
Handled sales across South Delhi, Ghaziabad, Noida, and Greater Noida. Secured specifications through architects, PMCs, builders, and turnkey contractors. Led all specification and sales activities for Commonwealth Games (CWG) 2010 stadiums. Conducted in-house sessions with architects, designers, and government offices.
Fortune 500 French MNC · Gypsum Plasterboard
Core Expertise

What 20 Years Actually Builds

🏛
Specification Development & Management
Building the pipeline from first architect contact through to specification written, locked, and protected through tender. Understanding the language, timing, and technical depth that makes specifications stick.
👥
Institutional & Stakeholder Engagement
Deep networks with architects, designers, PMCs, builders, contractors, government bodies (DDA, CPWD, DIAL, AAI, EIL), and institutional clients across North India and nationally.
📈
Project Lifecycle Management
End-to-end ownership of the full project cycle — from prospecting and specification through negotiation and final sales closure. Including Salesforce CRM deployment for opportunity mapping and pipeline discipline.
🌟
National Team Leadership & Mentoring
Building, leading, and mentoring high-performing regional and national sales and BD teams. Aligning teams to consultative and solution selling approaches that drive specification-first commercial outcomes.
💰
Revenue Growth & Market Expansion
Consistent delivery of revenue, profit, and growth targets across North India and Pan India. ₹22 Cr+ regional leadership at Hettich; national P&L at Belgotex. Sustainable growth built on specification foundations, not price.
🏆
Solution Selling & Brand Positioning
Converting product companies into trusted technical advisors. Building SME credibility at every stakeholder level. Designing knowledge-based engagement programs — Lunch & Learns, CPD sessions, seminars — that build brand authority.
Categories & Industries

Specification expertise across every major category

🏛
Flooring Systems
Belgotex India · Belgium MNC
Carpet tiles, luxury vinyl, and commercial flooring for office, hospitality, healthcare, and education sectors.
■
Ceiling & Partition Systems
USG Boral · US-Australia JV
Gypsum ceiling, partition, and wall systems across commercial, corporate, hospitality, and healthcare verticals.
🏗
Insulated Facade & Roof Systems
Kingspan India · European MNC
Fire-safe insulated panels for commercial building envelopes, industrial buildings, and cold storage solutions.
◌
Gypsum Plasterboard
Saint-Gobain Gyproc · Fortune 500
Market-leading gypsum board systems. Led CWG 2010 stadium specifications across South Delhi and NCR.
🔗
Furniture Hardware & Fittings
Hettich India · German MNC
Premium hardware fittings across dealer, OEM, and institutional channels in Eastern & Central UP.
🏢
Government & Institutional
DDA / CPWD / DIAL / AAI / EIL
Established specification relationships and approvals with major government bodies across North India.
💼
IT/ITES & Commercial Offices
Pan India · Multiple Categories
Deep understanding of specification and procurement dynamics in corporate, co-working, and managed office spaces.
🏥
Hospitality & Healthcare
Pan India · Multiple Categories
Complex multi-stakeholder specification environments with high technical requirements and brand-sensitive procurement.
How I Work

The stakeholder universe,
mapped and mastered

Twenty years across these four stakeholder groups has produced an understanding of not just what they decide — but why, when, and how. What language opens the door. What behaviour builds trust. What technical depth earns the endorsement. This is the intelligence that every Pragmatic Step program transfers to your team.

🏛
Stakeholder 01
Architects & Designers
Built networks of top-tier architects and designers across North India and nationally. Delivered Lunch & Learns, in-house presentations, CPD sessions, and knowledge seminars that earned technical credibility and drove product specification at the design stage.
📋
Stakeholder 02
PMCs & Consultants
Sustained engagement with Project Management Consultants across large commercial, institutional, and government projects. Understanding how PMCs approve, shortlist, and specify — and how to become the default recommendation for your category.
🏗
Stakeholder 03
Contractors & Applicators
Strategic relationships with facade, civil, and interior contractors as implementation partners. Understanding how to motivate contractors to champion your products — and how to prevent specification substitution at the tender and execution stage.
🏢
Stakeholder 04
Clients, Builders & Developers
End-client engagement across corporate, government, hospitality, and residential developers. Managing key accounts at builder and developer level — formulating long-term engagement strategies focused on retention, upselling, and portfolio expansion.
Academic Foundation

Education &
Qualifications

2003 – 2005
MBA – Master of Business Administration
College of Management Studies, Kanpur · UP Technical University
Major: Marketing · Minor: Information Technology
Professional Development

Certifications &
Leadership Programs

🌟
Leadership Skills
IIM Ahemdabad
India’s premier management institution. Leadership frameworks for senior commercial decision-making.
🌎
Management Consulting Specialization
Emory University, Atlanta, Georgia, USA
Structured consulting methodology, problem diagnosis frameworks, and strategic advisory skills.
📊
Salesforce CRM
Applied at USG Boral India
Live deployment of Salesforce for opportunity mapping, pipeline tracking, and cross-functional team collaboration.
🏆
20+ Years Field Certification
Five MNCs · Three Continents
The only certification that matters in building material: doing it, defending it, and scaling it across market cycles.
Start with a Conversation

Twenty years of field intelligence,
available to your team

One hour. No pitch. No obligation. A direct conversation about where your specification capability stands — and what a structured growth partnership could look like.

Book Discovery Call